Magenta is the french skateboard company with an imagery first thought up, then materialized by Soy Panday’s mind and hand, respectively. The (World) company regularly provides guest artists with leeway just wide enough to fit on the occasional board graphic, as seasonal collabs, and this year, British skate activist Fos is the one stealing the show. UK skateboarding entrepreneur of 20 years whose ties with Japan run deep, now based in Los Angeles, and a friend of French’s, Fos, first and foremost an artist skater sporting many a hat, has a very distinctive style he really knows how to bend around a variety of project types.

A self-portrait is what happens to be adorning his board; albeit an allegorical one: coffee, music, drawings, and Posca!